About me
My philosophy is simple: form follows function.
For 6 years, I have thrived in this fast-paced, shifting environment, partnering with founders who are still defining their vision. My role is to structure that chaos and turn it into clear, meaningful communication.
I don't just solve business problems - I act as a visual translator.
Startups operate in constant ambiguity. So, I take unstructured ideas and changing requirements, and translate them into a clear visual language (UI/UX, branding, design systems, graphic design). Whether I am shaping a brand identity that connects emotionally or architecting a complex digital ecosystem, I transform raw concepts into scalable solutions.
The Foundation (Engineering & Sales)
I started in civil engineering and architecture, calculating building structures. I learned how to build systems that don't collapse.
But engineering didn't teach me how to sell. At 18, I co-founded a business, managing marketing, optimization, and writing SOPs from scratch.
This mix of structural logic and street-smart marketing defines my approach today. I view products as ecosystems that must be logical, beautiful, and commercially profitable.
The Proof (Driving Real Results)
I learned the value of ROI early on.
Before shifting to complex product design, I managed digital marketing and conversion funnels across diverse sectors - including a sushi restaurant group, B2B consulting firms, and a charity organization (NGO).
By auditing user journeys, optimizing high-intent SEO, and restructuring acquisition flows, I focused entirely on driving measurable business growth. This background ensures that whether I am designing a high-converting landing page or architecting complex enterprise logic, every design decision is strictly tied to the bottom line.
The Filter (No Extra Management)
Over the last 6 years, I have built mobile apps, B2B platforms, and automated business workflows.
I reached Top Rated Plus on Upwork and mentored junior designers into mid-level professionals.
Through this experience, I realized exactly how I work best. I don't need layers of management, over-communication, or endless meetings - they just get in the way of quality execution.
My approach requires direct contact with the founder or the core visionary.
You bring the vision, I deliver the execution.
The Current Chapter (PEM)
Today, I am the Co-founder and Product Design Engineer at PEM (Pearl Electric Motors).
I work directly with the CEO to turn his hardware vision into reality.
My role spans multidisciplinary and industrial design - from engineering 3D printable parts in Fusion 360 and Blender, to architecting the digital ecosystems.
I leverage Figma, AI, and strategic thinking, but the tools are strictly secondary.
What truly matters is understanding the human experience and closing the gap between an idea and a live product.
